Chiara Radovix
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Writing

Journalism is not my past. It is the part of the job that lets me understand brands before communicating them.

All pieces are published on Touchpoint.news, in Italian. I also contribute to Touchpoint Today, the daily industry newsletter.

Interviews
Coca-Cola Andrea Bombrini, Senior Brand Director, on the rebrand L’evoluzione di Coca-Cola passa dall’esperienza Jul 2026 Vileda Marta Alderighi, Marketing Director, on the digital-first turn Vileda lancia Punch e punta sul digitale per parlare alle nuove generazioni Jun 2026 Mirabilandia Sabrina Mangia, Managing Director, on Eurowheel Mirabilandia rinnova Eurowheel: da insegna statica a LEDwall digitale Jun 2026 Henkel Serena Pesapane, Marketing Beauty Care, on Syoss Syoss by Palette debutta nell’hair care dopo il rebranding May 2026 BRUM Luca Cozzarini, CEO, on the digital driving school BRUM: l’autoscuola digitale che rivoluziona il modo di prendere la patente in Italia Feb 2026
Campaigns and events
MSC A brand platform rebuilt around proximity and care MSC rafforza la piattaforma di brand: al centro vicinanza e cura del cliente Jun 2026 Coca-Cola The launch of the Milano Cortina 2026 Olympic campaign Coca-Cola lancia la campagna per i Giochi Olimpici e Paralimpici Invernali di Milano Cortina 2026 Feb 2026
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